A 10x developer is a developer who is 10 times more productive than the average developer. Assuming this massive difference in productivity, would you pay 2 times more to hire a 10x developer?
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Official Launch of Unanchor.com
Posted on 12. Dec, 2011 by forouzani.
About a year ago I started working on Unanchor, with my cofounder Jason. Unanchor is a marketplace where we provide self-guided tour itineraries – think of it like an interactive travel guide, but about 100 times better.
After 12 months of blood, sweat and tears – and we have officially launched Unanchor.
From a technical [...]
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Pay off your technical debt by refactoring regularly
Posted on 18. Aug, 2011 by forouzani.
Being in a startup often means you take the path of least resistance to get the job done – you have to, it’s one of the advantages you have to being small, you are agile and can get things done fast, something corporates can’t do because of all of their business processes and red tape. But cutting corners can lead to problems – it usually encourages developers to build things the quick and dirty way, just to meet a deadline or beat the competition. This technical debt
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How to hire the best developers
Posted on 18. Jun, 2011 by forouzani.
There seems to be some misconception going around – specially in the startup community – that to hire the best talent, you should make the hiring process as grueling as possible for the candidates. This is actually completely opposite to common sense – only those desperate for a job (i.e. NOT the best talent) are going to go through your entire grueling hiring process.
Here are the most common mistakes I have seen companies make:
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Hiring Web Developers
Posted on 06. May, 2011 by forouzani.
When it comes to health they say, “you are what you eat” – if you translate this into the business world, you end up with “you’re potential is only capped by the talent you hire”. I know this all too well as the CTO of a web development company based in London – for Virvo, [...]


